Woodland Farm is an equine-assisted learning program serving children and adults through hands-on experiences that foster personal growth, community connection, and a deep love of horses. In Fall 2025, they're expanding their impact by launching a homeschool tutorial—bringing even more families into their inclusive, nature-focused approach.
✔ Brand Identity
✔ Website Strategy
✔ Custom WordPress Website
When Woodland Farm came to me, they didn't have a website; just a Facebook page. They were running two growing programs (equine-assisted learning and a new homeschool tutorial) entirely through word-of-mouth, DMs, and paper forms. It was time-consuming, confusing for new families, and hard to keep up with as interest grew.
Plus the two sides of the business, while rooted in the same values, weren't clearly separated. Prospective families didn't always understand what was being offered, how to get started, or where to go for more information.
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"Yvonne created a website that truly represented our mission, and within days, it brought in a new client."
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"She asked thoughtful questions, guided us patiently, and brought our vision to life with clarity."
We kicked things off with a deep-dive strategy session. I listened to Danielle's goals, values, and vision for both parts of the business and how she wanted families to feel when they landed on her website: welcomed, informed, and inspired to take the next step.
We created two distinct pages. One for Equine-Assisted Learning and another for the Homeschool Tutorial. Each with clear messaging, inviting imagery, and simple CTAs to request more info, apply, or book a call.
Then we tackled the administrative chaos.
To eliminate paperwork and reduce back-and-forth, we built:
✔ Custom online forms for applications and release submissions
✔ A payment button (linked via Venmo) so clients could easily submit session fees
✔ A calendar booking tool to simplify scheduling without dozens of messages
The entire experience was designed to support Woodland Farm's warmth and professionalism without making this complicated.
After launch, I led a live Zoom training and shared a recorded walkthrough so Danielle could confidently manage her website. I also walked her through domain, hosting, and platform access so she could stay in control of her digital presence without relying on a middleman.
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"From start to finish, Yvonne combined creativity and strategy to design a site that works."
"I finally have the beautiful, intentional site I’d envisioned for years, but couldn’t build on my own."
Within two days of launch, Woodland Farm booked their first new client through the website.
Since then, they’ve received multiple inquiries and applications through their custom forms, and families have been able to make payments and access resources directly without needing to send a single email or shuffle a single piece of paper.
Most importantly, they now have a professional, trustworthy online home that reflects the connection and care they bring to their real-life work, and gives them a foundation for growth.
Helping Woodland Farm move from overwhelmed to organized and from Facebook-only to fully booked was exactly the kind of project I built YMV Creative for: strategic, collaborative, and rooted in heart.
Need a website that works as hard as you do? Let's talk.
"I am so very grateful for Yvonne's guidance and creativity. For years, I have wanted a beautiful website to represent our ministry in a specific way but did not possess the skill set to accomplish the task. Yvonne was very patient during the creative process. She asked lots of questions about the aspects of our ministry that we wanted to showcase. We sent her a few examples of websites we liked and discussed how we wanted our audience to engage with us. Over the course of a few weeks, Yvonne was able to create a website for Woodland Farm LLC that truly represented our mission and the experience we provide for our clients. Within a few days of our website being live, I received a booking call which resulted in securing a new client."
If you're ready to elevate your website and authentically connect with your audience, schedule your discovery call today.
