(Especially if you’re full, burnt out, or overwhelmed)
If you’re a therapist, coach, or service provider who’s already stretched thin, your website might not feel urgent.
You might think:
“I’m already full.”
“I can just explain things in emails.”
“It’s good enough for now.”
So please commit the following to memory:
A messy or unclear website creates invisible work.
Your website should do some of that work for you. Quietly. Strategically. Consistently.
Let me repeat this:
Your website is not supposed to be everything to everyone. That’s just impossible.
It doesn’t need to be flashy.
It doesn’t need to cover every edge case.
It doesn’t need to perform for the algorithm.
It just needs to do the next right thing for the person visiting it.
That might look like:
That’s it. That’s enough.
We live in a world of excess.
DIY platforms. Templates galore. Trendy animations.
Sometimes, these work. But over time, they lose their clarity and their calm. Why? Because most templates are built for people who want to stand out, not people who want to connect intentionally.
If that’s not you, you're not alone.
✨ You don’t need all the sparkle all the time. A little goes a long way.
✅ You need clarity.
🧠 You need calm.
Substance over sparkle means we focus on:
No pressure to pretend you’re someone you’re not. No shame if your current site is giving off “ghost of business past” vibes.
You and me? We start where you are. And we build from there.
A little interesting fact. The curb cut effect comes from disability studies.
Curb cuts were originally built for wheelchair access, but they ended up helping everyone. Parents with strollers, travelers with luggage, delivery workers, etc. Cool, right?
And that’s the point: Design something for access, and it benefits more people than you expect.
In UX design, the same principle applies. When we design for neurodivergent brains - clear paths, fewer distractions, intuitive structure - everyone benefits. (Even the neurotypical peeps, whether they admit it or not.)
In a nutshell, neurodivergent-affirming websites:
You don’t have to mask to be taken seriously. You don’t have to over-explain to look professional.
When your site reflects how you actually think and work, it becomes a place where the right people can relax.
Even if leads are still coming in, here’s what might be happening behind the scenes:
It’s not your fault. You’ve been trying to make a site fit that was never built for how your brain works, or how your clients process information.
It sets boundaries.
It answers questions.
It tells your story without oversharing.
It gives people what they need to take the next step, with no pressure.
And for you?
It creates more space. More energy. More alignment.
